Content

“How long is a piece of string?”

If you put out a gen­eral request for con­tent, you will prob­a­bly receive plenty of responses, with a bewil­der­ing array of num­bers. The one prob­lem you may have with pick­ing some­one who will sup­ply what you need is that I’m not sure what it is that you need.
Before com­ing up with num­bers that either wow you or com­pletely frus­trate you, there are a whole pile of ques­tions to ask:
  • Who is your intended audience?
    • Corporate real estate devel­op­ers? New home buy­ers? Residential ren­o­va­tions prospects? Small busi­nesses look­ing to spruce up their locations?
  • How many pages do your audi­ence expect to see? 10? 100? 1000?
    • some big web­sites lit­er­ally have thou­sands of pages, for prod­ucts, ser­vices, terms and con­di­tions, case stud­ies, mate­ri­als spec­i­fi­ca­tions, tes­ti­mo­ni­als, buyer edu­ca­tion pieces, etc.
  • Why are you cre­at­ing a web site? Is it to attract new business?
  • Are you plan­ning to con­duct Search Engine Marketing (SEM) cam­paigns to attract business?
  • Will your site be cre­ated to help you man­age your mar­ket­ing and sales prospect­ing? Do you have a designer & web devel­oper already in place who under­stand User Experience Design, web mar­ket­ing, ana­lyt­ics, A/B test­ing, etc.?
Content is a large, com­pli­cated topic, and there are many fac­tors you need to be aware of. I have over 20 years expe­ri­ence with tech­nol­ogy con­sult­ing, pub­lish­ing and mar­ket­ing, and would be will­ing to dis­cuss where you’re at, and what you might need to achieve your goals.
If you’re inter­ested in know­ing more, please con­tact me.

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